SMB TechFest Q3 2019


SMB TechFest

This packed event consists of hours of learning from expert speakers, vendors and peers.

A combination of business & technical topics to provide you the highest value. Each event is packed with a unique combination of today's in-demand speakers and the latest technology topics.

Main Day Thursday Jul 18, 2019
Sessions, Expo Hall, IT Mixer, Awards, Raffles

News & Events

SMB TechFest
Next Q1 SMB TechFest Jan 23, 2020
Seating is limited. Learn more now.

SolarWinds MSP
Make better decision with the power of collective intelligence. Learn more.

SMB TechFest Announces Q4 Awards
The Q4 partner voted award winners were, RapidFire, inSOC, and WatchGuard. The Best In Show was awarded to WatchGuard.

IAMCP (International Association Microsoft Channel Partners)
Join Woman in Technology (WIT). It’s an exciting part of IAMCP. Learn more.

Industry Event Calendar
View our major industry events calendar. Plan ahead and network.Login, and add your own events in real-time.

Speaker Photo Ruth Cossio-Muniz, SBDC

Ruth has managed operations, program development and funding of structured, collaborative projects in the public and private sectors. Having previously served as an Assistant Director, she reunited with the SBDC team as Director in the summer of 2018.  She also oversees the Digital Media Center, which houses a business incubator, co-working space for entrepreneurs, consulting and training workshops for the SBDC.

Prior to her current role, she was Director of the Corporate Training Institute at Rancho Santiago Community College District’s Economic Development Division where she provided businesses with professional development workshops that enhanced computer software proficiency and customer service skills of their workforce. Her leadership helped increase production and bottom-line profitability for companies. As a former Account Executive for leading advertising and PR agencies in Los Angeles and Orange County, Ruth also managed national corporate projects, which strengthened her knowledge in branding, marketing, consumer research, industry forecasting, stakeholder and media relations.

Speaker Photo Rich Freeman, ChannelPro

As ChannelPro’s founding and executive editor, Rich Freeman is responsible for setting overall editorial direction, covering industry trends, and reporting on breaking news in the SMB technology market. A veteran writer and editor, Rich has more than 25 years of experience in the IT industry, including over eight years in Microsoft’s vertical industry and enterprise marketing groups and more than a decade of work as a freelance journalist. His articles and white papers have appeared on the websites of ComputerworldNetworkWorldCIO, and InfoWorld magazines, among others.

Speaker Photo Jeff Auerbach , Emphasis Digital Marketing

Jeff Auerbach founded Emphasis Digital Marketing Agency 2 years after a 20 year career in IT.  Emphasis helps businesses generate leads and sales through digital advertising.  Since it’s inception Jeff has helped dozens of local and several national businesses use Facebook ads effectively to generate lifetime clients and large profits. Prior to founding Emphasis, Jeff founded EMR GROUP in 2005.  EMR helped medical practices make the jump from paper to digital.

Speaker Photo Jeff Adzima, Emphasis Digital Marketing

30 year IT Professional. I was there when the internet started. Began studying it deeply in 2006 for its sales and marketing affects and now concentrate on offering high end marketing solutions to IT providers with my partner Jeff Auerbach. We offer Done for You Digital Marketing Campaigns.

Speaker Photo John Harper, IBM

Work closely with IBM business partners and service provides to deliver world-class storage solutions. Collaborate with IBM Technical and Services teams to define, design, and detail the aspects and feasibility of proposed integrated solutionsWork with the technical team to deliver effective Proof of Concept (POC), Proof of Technology (POT), support critical situations. Actively engage with clients and partners to develop the trust and credibility to help them grow their businesses by solving strategic and tactical business problems with IBM’s proven cognitive and cloud technology solutions. Apply IBM brand strategies and offerings, methods and models, to ensure world-class design and delivery.

Speaker Photo Juan C. Perez, IBM

Juan C. Perez has been the Leader of the IBM MaaS360 NA MSP and MSSP Business Development Program since July 2018. In this capacity he is responsible for MaaS360 business development, revenue and technology partnerships with all North America based Managed Service Providers and Cloud Integrators. Prior to this role, Juan C. was IBM MaaS360 Sales Leader for Latin America. In this capacity he was responsible for IBM’s MaaS360  Enterprise and Commercial Sales Team and the MSP Sales Program development throughout the region. He was instrumental in driving new revenue through channel business including distributors, resellers, MSPs, partner alliances, and all forms of business partner revenue streams.

Speaker Photo Anilkumar Attappilly, IBM

Anilkumar Attappilly has been Program Manager of Cloud and Managed Service Providers and ISVs, North America since January 2016. In this capacity he is responsible for business development, revenue and technology partnerships with all North America based Independent Software Vendors, Managed Service Providers and Cloud Services Providers.

Prior to this role, Anil was Program Manager, Business Development and ISVs, North America. In this capacity he was responsible for IBM’s partnerships for software, systems and cloud services with all North America based Independent Software Vendors. This includes business development, technical enablement and embedded software sales. He was instrumental in driving WebSphere channel business including distributors, resellers, ISVs, GSI, partner alliances and all forms of business partner revenue streams.

Speaker Photo Seth Rubenstein, Domotz

Seth Rubenstein, Director of Business Development and Channel Management at Domotz, has twenty plus years of experience helping commercial and residential system integrators, MSP’s and vendor partners leverage industry leading software tools, for system design, documentation and proposals as well as remote monitoring and management, to convert knowledge and expertise into repeatable processes, actionable intelligence and growth.

Speaker Photo Maggie Szczygielski, Interwork

I am a Business Development Manager for North America at Interwork Technologies. Interwork Technologies is a North American Specialty Distributor of Cyber Security and Service Provider solutions. Interwork partners with leading vendors, like Trend Micro, to deliver exceptional service, value, and expertise to our channel partners through our ability to connect the right people, products, and partners.

As a Business Development Manager, I have developed my expertise of reseller development through multiple channel programs, which has resulted in increased sales for my reseller partners. Understanding how Vendor programs work allows me to simplify the process for our resellers to know what they need to do. I hold a bachelor’s degree in business with minors in Economics & Finance, and Psychology. On a more personal note, I cherish free time spent with my family, whether it’s boating or backyard barbeques.

Speaker Photo Yj Lin, Dell

Houston born and raised. University of Houston Alumni who studied Entrepreneurship, Marketing and sales. Startup Enthusiast who hosts board game nights every Friday night and also happens to work at Dell.

Speaker Photo Rachel Pang , Google

Rachel Pang has been with Google since the beginning of 2019 working across the GSuite and Chrome products.  Currently she is a Chrome Sales Specialist focusing on acquiring and working with enterprise and mid-market customers in California and Texas - helping companies rethink their digital experience for their workforce.  Prior to joining Google, Rachel worked at LinkedIn, Cisco Systems, and Deloitte Consulting.  Outside of work Rachel enjoys traveling internationally, hiking with her dog during the weekends in the Bay Area, but all that will change as she is expecting her first child this year.

Speaker Photo Alex Humphrey, Critical Start

Alex Humphrey is a passionate cyber security author and speaker who serves as the Senior Security Consultant at CriticalSTART. He works with organizations globally to build security into their endpoint, server, and cloud environments. Alex holds numerous security and cloud certifications including the AWS Certified Security Specialty. He graduated Cum Laude with a Bachelor of Science from the University of Texas at Dallas.

Speaker Photo Michael Diamond, NPD

As The NPD Group’s Director of Industry Analysis for B2B Technology, Michael Diamond is a broad-based technology and channels analyst responsible for identifying current and emerging trends along with analyzing vendors’ go-to-market strategies in categories such as IT security, software-defined data center, IoT, AI, and cloud. Through his focus on driving deeper insights with clients, Michael is helping clients navigate the channel more effectively. 

Prior to joining NPD, Michael worked for Ingram Micro for 17 years in market intelligence, competitive intelligence, worldwide strategic planning, business intelligence, and North American strategic development. During his time at Ingram Micro, Michael was responsible for examining the global competitive and industry landscapes, identifying trends in vertical and sub-vertical markets, and analyzing near-term and future technology trends in the IT supply chain, including direct and indirect channel shifts.

Michael frequently participates in vendor and customer-facing events to share industry insights, small business trends, and the state of the IT channel, including The Channel Company’s XChange on Cybersecurity and Tech Data’s Advanced Technologies Symposium.  In addition, Michael has been quoted in news outlets and channel trades such as Bloomberg, TWICE, IBD, CRN, BizTech Magazine, Channelnomics, The Doyle Report, VARInsights, and Channel Happy Hour. 

Speaker Photo Arvin Enriquez, Microsoft

Arvin Enriquez is a business technologist for the  Microsoft Store in Cerritos, CA.   He comes from a technical background that allows him to understand today’s evolving business. Helping businesses every day with Innovative business solutions with insights on the latest software, laptops, PCs and tablets.   Learn how leverage the Stores and their presentation room.

Speaker Photo Sylvia Gutierrez, SBA

Sylvia is an Economic Development Specialist at the U.S. Small Business Administration.  With  over 20 years of business development experience. Specialties include marketing, international trade, business and coaching in various industries.

Speaker Photo Matthew Koenig, RapidFire

As Sales Manager for RapidFire Tools, Matthew Koenig establishes relationships with MSPs and assists in developing the best package of Network Detective products along with helping build the best strategy of how to best use Network Detective in their practices to build their business and retain existing clients. He has over 15 years in IT Sales, with expertise in solutions sales & development, which gives him the ability to lead MSPs in increasing their sales and profitability.

Speaker Photo Joshua Liberman, Net Sciences, Inc

Joshua Liberman is President and founder of Net Sciences, Inc.  Joshua started PC Services in 1990, providing Novell networking and becoming a Master CNE.  Since starting Net Sciences in 1996, Joshua has built and secured hundreds of networks in New Mexico and the area.  Joshua has been a rock and ice climber, martial artist, and lifelong photographer.  Joshua speaks five languages and has traveled across five continents.  Joshua writes, travels, does travel and event photography, and raises Siberian Huskies with his wife and best friend of 22 years, Heidi Olsen, who calls him the Most Interesting Geek in the World.

Speaker Photo Karl Palachuk, Small Biz Thoughts

Karl Palachuk is the owner of Small Biz Thoughts. He is an inspiring speaker who has faced some serious personal and business challenges—and come out ahead. His very popular Small Biz Thoughts blog provides advice for small business owners and managers and his business consulting books for IT professionals have been top-ranked on Amazon for years.

Karl earned his Bachelor’s Degrees from Gonzaga University in Spokane, Wash., and his Master’s Degree from University of Michigan. He is a Microsoft Certified Systems Engineer and Microsoft Certified Small Business Specialist.

Speaker Photo Erick Simpson, Erick Simpson

Co-founder of one of the first "Pure Play" MSPs in the industry, and creator of the MSP Mastered™ Methodology for Managed Services business performance improvement, Erick Simpson is a strategic technology business growth and transformation specialist and one of the most prolific, recognized and sought-after business improvement and transformation experts, authors and speakers in the industry. With over 30 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business transformation consulting engagement outcomes.

Speaker Photo Dave Seibert, SMB TechFest

Dave Seibert is an IT industry leader with 35 years of experience. His career includes technical and management positions in start-ups, IT franchises, and Fortune 50 companies. His positions have included CIO, CTO, IT Director, IS Manager, Executive Vice President and President. Dave is the CIO of IT Innovators, a Microsoft Certified Partner and Technology Expert serving Southern California for 18 years.

Dave’s leadership includes Executive Vice President of SMB Technology Network, President of Southern California IT Professional Association, President of SMB TechFest, Vice President of International Association of Microsoft Channel Partners SoCal, Partner Council for Level Platforms, SMB Advisor Council for Trend Micro, IT Advisory Board for Stanbridge College, Partner Advisory Council for Microsoft US Small Business, ImagineCup International Judge, Microsoft Worldwide SMB Partner Area Lead and Gartner Research Advisor. He has continued his education through 20+ years of CES, Networld/Interop, prior Comdex and many related industry conferences.

Dave is also a multiyear member of CompTIA, SMB Alliance, HTG Peer Groups and ProTier Peer Groups. He is an industry speaker, co-author of Peer Power, received content Acknowledgment in five books, and has received multiple awards, including ChannelPro Top 20 Visionaries, VAR Guy Top 50 Channel Influencers, SMB 150 - IT Most Influential People, MSPmentor 250 - Top Managed Service Experts, Microsoft Partner of the Year finalist, and Microsoft MVP Award.

Dave has 1,000+ LinkedIn Professional Endorsements.  Connect with him at


What your peers are saying...

"I don’t have to take a traditional 5-day class to be able to have an intelligent discussion with a customer with what I learned today attending SMB TechFest."

-Michael Moldofsky, Active Sales Technology

"I received encouragement to move clients from physical servers to virtual. The information delivered begins to get me started on this process. SMB TechFest always enhances my knowledge and helps to move my business ahead."

-Bill Perry, PerTel Communications, Inc.

Event Sessions